How to Customize PrestaShop Product Labels and Stickers

With labels and stickers on your Prestashop stores’ listings, you have powerful tools to make a mark. They attract attention to specific information such as discounts, new products, best sellers, or ‘as seen in’ features for bridging the gap between design and shopping by pointing customers toward products that matter.

So how can you make the best use of custom labels? Or, how can you add them to your Prestashop store using tools like the Prestashop label editor? Plus, you will also know how to create custom stickers that represent your brand, implement advanced customization tactics, and more. So, without further ado, let’s get started. 

The Function of Prestashop Label Editor

FME’s Product Prestashop Stickers Module (Cluster 3) exists to help store owners place useful stickers on Prestashop listings. Here are some of its key features:

• You can use it to modify forms, colors, fonts, and label position to match your theme.
• Easily schedule start and end dates of your promotion or make them time-sensitive.
• Supports you in making labels in different languages, which is convenient for the international store.
• Allows scheduling features for auto-label campaigns, e.g., Back to School or Black Friday.

Once installed from FME Modules, the editor becomes part of the PrestaShop backend, so you can design and assign labels from the same place where you manage products.

Using PrestaShop Stickers to Maintain a Brand Image

You can get as creative as you want when designing custom labels, but make sure that they match your brand image. Branded labels that match your store give you more trust and recognition, ensuring promotions are more effective.

Here are some of the useful tips for effective sticker design:

Utilize brand colors and fonts:  You want your labels to be instantly recognizable to customers as belonging to your store. For instance, if your brand color is blue, use the same color for “New Arrival stickers.

Use short, punchy text:  The average person has a very low attention span; therefore, they often ignore reading long descriptions.  However, short motivational phrases are very effective.

Opt for high-contrast design:  You can use red for discount urgency, and green is fresh or eco-friendly.

Try shapes:  Circles, stars, and ribbon tend to call attention more than simple squares.

Incorporate logos or icons:  Logos (like a star for bestsellers) or icons (clocks, for limited-time offers) can add visual interest.

Stickers are a reflection of your store and provide customers with an engaging shopping experience to draw them back time and time again.

Advanced PrestaShop Label Customization Techniques

After you've got your feet wet with the basics, you are ready for some advanced PrestaShop label customization techniques to take your shop to the next level.

Speaking of which, here are some of the advanced features that you can try out:

Dynamic label position:  Labels can be auto-adjusted to avoid blocking the content part of product images.

Animations:  Pulsating sale badges or glowing “New” labels can capture attention without feeling too aggressive on the part of the user.

Responsive design:  The labels need to scale perfectly on all devices, including mobile, tablet, and desktop.

Hover effects:  Interactivity is created with labels that show an additional layer of information (e.g., “Offer Ends Soon”) when hovered.

Opacity control:  The semi-transparent labels ensure that your products are the primary focus.

Modules such as FME’s Prestashop Product Labels (piller) allow you to adjust opacity, hover effects, and can even hide based on conditions. For instance, a more restrained animated label for a high-end item and more vibrant designs for clearance products.

These more sophisticated techniques help keep your store fresh and visually engaging, prompting customers to linger longer and look at more of your products.

Prestashop Labels and Stickers Rules

When you automate labels with custom rules, they become more powerful. You can easily define rules to ensure the most relevant products are always labelled correctly. 

Here are some examples of custom rules you can use:

• Automatically mark items added in the last 7 days with a “New” badge.
• If the stock goes below a certain threshold, then display “Almost Gone”.
• Showcase “Free Shipping” on orders over $50.
• Use “Eco-Friendly” for earners in a sustainability category.
• Run promotions for a period of time, “Black Friday Deal” or “Holiday Sale.”

By allowing rules to govern mundane tasks, you save time while your promotions are always correct and in line with your strategy!

Badge Styles for Different Situations 

Badges are specialized types of labels that help convey product attributes at a glance. Use of PrestaShop's flexible badge styles to design for a variety of situations and improve user interaction.

Examples of Badge Styles:

Best Sellers:  Gold or silver badges let you know that they signify trust and hopefully popularity.

Holiday Promotions:  Incorporate holiday colors (red and green for Christmas, orange for Halloween).

Urgency Indicators:  Clock images for “Limited Time Only” badges encourage quick decision-making.

Green:  Green leaf icons show environmentally-friendly products.

A lot of merchants put badges in the top-left corner where they are most visible, but you can also try it on product pages or category listings.

Modifiers such as FME’s Product Labels allow for campaign-driven customization, so that your badge suits the tone or goal of a particular campaign. You could divide promotions with different badge designs without confusing shoppers.

How to Optimize Custom Labels For Mobile & SEO

Mobile is where a shopper might so easily slip away, and something as cluttered or too obvious could bring an otherwise good pitch to nought. Here are some useful mobile optimization tips for labels and stickers you could use:

• Implement labels that are dynamic and adapt to any screen they are rendered on.
• Check labels with the theme editor from PrestaShop to read well.
• Maintain small, but legible labels.

Labels also support SEO indirectly. They engage users by leading them through the site, minimizing bounce rates, and promoting exploration. You can also apply alt text to image-based labels, creating a more accessible site as well as increasing SEO.

PrestaShop Store Personalization Techniques to Increase Your Business

For the best results, consider incorporating a few of these tips to design outstanding PrestaShop stickers and labels for your store:

Keep your messaging clear:  “Limited Offer” goes a long way further than crowded, uninspired text.

Restrict label use:  Imagine when you have too many different labels on a single item, and instead of helping, it only confuses the customer.

Test variations:  Experiment with even more around which colors, placements, or texts convert the best.

Stay matched to your brand:  You should be using fonts, colors, and tones that are in line with how your store is represented.

Track results:  Monitor to see how the labels are impacting your clicks and conversions using analytics.

When they are deployed thoughtfully, labels become strategic tools, not just decoration. They improve user experience, help people discover your important products, and add value to your SEO and conversion efforts.

Take Away

From boosting product visibility to generating sales, custom PrestaShop labels are one of the most important tools for reusable success when it comes to e-commerce. Thanks to the power of tools like the PrestaShop label editor, you can create rules for automation and design stickers that match your brand, providing a store that feels slick, professional, and fun to shop.

Whether you are promoting best-sellers, running a seasonal campaign, or testing new PrestaShop badge styles, the label strategy should make sure your customers never overlook what really counts.